In an age dominated by technology,mass production,a noticeable cultural shift puts TRADITIONAL CRAFTS REVIVAL in the spotlight.In India, the indigenous art and handicrafts sector employs around 20 million people, making it the second-largest sector after agriculture. We are the world’s second-largest textile exporter and 90 percent of the world’s handloom is made in India.
Handicrafts are an important source of employment for craftsmen and artisans in India,particularly in rural areas.Recognizing the importance of preserving India’s artisanal heritage, various initiatives are being undertaken by NOOR KASHMIR to empower artisans and revitalize traditional crafts. Noor kashmir’s suits,shawls,kurtis,stoles have been a significant source of income for artisans in villages in India,particularly in the state of Punjab,Kashmir,Himachal Pradesh. This traditional art of weaving and embroidery has been passed down through generations in these villages,but it has historically been a seasonal industry,with artisans only able to earn a livelihood during certain times of the year.
NOOR KASHMIR aims at providing a continuous effort for revival of artisans. Key focus area of Noor Kashmir includes enhanced digital literacy,financial support and microfinance, skill development programs,promotion of artisanal products. The role of reviving artisans not only depends on the government or businesses,consumers plays a significant role too.By making conscious choices to purchase handcrafted and sustainable products, individuals can directly impact the livelihood of artisans.Consumers can contribute by buying handicraft goods,spreading awareness,participating in fair trade movements,attending artisans markets and exhbitions.
Noor kashmir provides commitment in innovation and aims at excellence by focusing on product quality rather than quantity, the brand has earned customer trust. It has become successful because of its ability to blend traditional art form with the competitive luxury retail market.
NOOR KASHMIR has become a leading brand because of its qualitative and innovative approach. It is dedicated to empowering millions of craftsmen and artisans, boosting Rural Employment and Sustainable Growth. By supporting local artisans, Noor Kashmir celebrates India’s rich cultural legacy and ensures that its timeless crafts continue to flourish for generations to come. Whether through conscious consumer choices or active participation in initiatives, every effort counts towards weaving a brighter future for Indian artisans.